Jessica Lopez (She/Her)
About Jessica Lopez (She/Her)
Jessica Lopez is a Senior Manager of Brand Design at Webflow, where she has worked since 2022. She has a strong background in creative leadership and strategic brand design, with previous roles at Zappos and Splendid.
Work at Webflow
Jessica Lopez has been serving as the Senior Manager of Brand Design at Webflow since 2022. In this role, she is responsible for overseeing the brand's visual identity and ensuring that design strategies align with the company's objectives. Her work involves collaborating with various teams to enhance brand recognition and user experience. Lopez's tenure at Webflow marks a significant phase in her career, where she applies her extensive experience in creative leadership and brand design.
Previous Experience at Zappos
Before joining Webflow, Jessica Lopez worked at Zappos Family of Companies as a Senior Art Director from 2019 to 2022. In this position, she led creative direction for Performance and Outdoor segments. Her responsibilities included managing design projects and guiding teams to produce innovative solutions that resonate with the brand's audience. Lopez's experience at Zappos contributed to her growth in strategic brand design and creative leadership.
Experience at Splendid
Jessica Lopez held the position of Senior Art Director at Splendid, a contemporary lifestyle brand, from 2013 to 2019. During her six years there, she played a crucial role in shaping the brand's visual language and marketing strategies. Her work involved collaborating with cross-functional teams to deliver cohesive and engaging design solutions that aligned with the brand's identity.
Education and Expertise
Jessica Lopez studied Fashion Design at The Art Institutes, where she earned an Associate degree. She furthered her education at Florida International University, obtaining a Bachelor's degree in Business, Management, Marketing, and Related Support Services. This educational background equips her with a blend of creative and business acumen, enabling her to integrate purpose with profitability in her projects.
Creative Leadership and Team Development
Jessica Lopez is passionate about creating thriving environments for her team members and collaborators. Her approach to leadership emphasizes fostering creativity and collaboration, which enhances productivity and innovation within her teams. Lopez's strong background in creative leadership allows her to guide teams effectively while aligning their efforts with strategic brand objectives.