Joe Gelman
About Joe Gelman
Joe Gelman is a Senior Product Marketing Manager specializing in enterprise solutions with over 15 years of experience in B2B SaaS. He has a strong background in linguistics and creative writing, and has successfully contributed to three company exits while focusing on marketing strategies that enhance enterprise value and quantify ROI.
Current Role at Webflow
Joe Gelman serves as the Senior Product Marketing Manager for Enterprise at Webflow. He has held this position since 2022, working remotely. In this role, he focuses on developing marketing strategies that enhance enterprise value narratives and positioning. His expertise in quantifying ROI contributes to the overall effectiveness of Webflow's marketing efforts.
Professional Experience in Product Marketing
Joe Gelman has extensive experience in product marketing within the B2B SaaS sector, accumulating over 15 years in the field. Prior to his current role, he worked at Loom as a Senior Product Marketing Manager for Enterprise from 2021 to 2022. He also held the position of Senior Product Marketing Manager at InVision for seven months in 2021, following his tenure as a Solutions Consultant there from 2019 to 2021.
Educational Background
Joe Gelman studied at Sonoma State University, where he earned a Bachelor of Arts (B.A.) in English: Creative Writing from 2001 to 2006. He furthered his education at San Francisco State University, obtaining a Master of Arts (M.A.) in Linguistics from 2008 to 2011. His academic background supports his expertise in market research and data-driven storytelling.
Previous Roles and Achievements
Before his current position at Webflow, Joe Gelman worked at Genesys Telecommunications Laboratories Inc as a Senior PS Consultant specializing in Speech Analytics from 2013 to 2015. His career includes involvement in three successful company exits, which has informed his approach to enhancing marketing strategies. His roles have consistently focused on competitive strategy and sales enablement.
Specializations and Skills
Joe Gelman specializes in creating enterprise value narratives and positioning, as well as quantifying ROI. He utilizes competitive strategy and sales enablement to drive cross-functional go-to-market strategies. His expertise in market research and data-driven storytelling enables him to develop quantified case studies that support marketing initiatives.