Kristen Carson
About Kristen Carson
Kristen Carson is a Senior Lifecycle Marketing Manager at Webflow, where she has developed strategies to enhance customer engagement and retention since 2022. She has a background in marketing roles at Sun Basket and Santa Clara University, with a focus on lifecycle marketing and user experience.
Current Role at Webflow
Kristen Carson serves as the Senior Lifecycle Marketing Manager at Webflow, a position she has held since 2022. In this role, she develops and implements lifecycle marketing strategies that enhance customer engagement and retention. Kristen's work involves participating in cross-functional teams to improve the customer journey and user experience. Her contributions have played a significant role in the growth of Webflow's user base through targeted lifecycle marketing campaigns.
Previous Experience at Sun Basket
Before her current role, Kristen Carson worked at Sun Basket in various marketing positions. She began as an Email Marketing Coordinator from 2018 to 2019, followed by a promotion to CRM Associate Marketing Manager from 2019 to 2021. In 2021, she briefly served as the CRM Marketing Manager for two months. Her tenure at Sun Basket provided her with extensive experience in customer relationship management and email marketing.
Educational Background
Kristen Carson has a solid educational foundation in business and marketing. She studied at Santa Clara University - Leavey School of Business, where she earned a Bachelor of Science in Marketing and International Business with a Design Thinking Emphasis from 2014 to 2017. Additionally, she participated in a study abroad program through the Foundation for International Education (FIE) starting in 2017. Kristen completed her high school education at Iolani School from 2001 to 2014.
Early Career and Internships
Kristen Carson began her career with a marketing internship at SynergySuite in 2017, where she worked for three months. Following this, she took on a role as a Communications Assistant at Santa Clara University School of Engineering from 2015 to 2018. These early experiences helped her develop skills in marketing communications and set the stage for her future roles in lifecycle marketing.
Expertise in No-Code Marketing Strategies
Kristen Carson has expertise in visual development platforms, particularly in creating marketing strategies for no-code website builders. Her knowledge in this area has been instrumental in her roles, especially at Webflow, where she has focused on enhancing customer engagement through innovative marketing approaches.