Laith Ulaby, Ph.D.
About Laith Ulaby, Ph.D.
Laith Ulaby, Ph.D., serves as the Director of Insights at Webflow, where he leads a team focused on Product Data Science, User Research, and Insights Operations. He has extensive experience in user experience research and design, having held various roles at notable companies such as Udemy, Google, and Uber.
Current Role at Webflow
Laith Ulaby serves as the Director of Insights at Webflow, a position he has held since 2022. In this role, he leads a team that integrates Product Data Science, User Research, and Insights Operations. His leadership focuses on enhancing the understanding of user needs and behaviors to inform product development and strategy.
Previous Experience at Udemy
Prior to his current role, Laith Ulaby worked at Udemy as the Director of User Research & Market Research from 2018 to 2021. During his tenure, he contributed to understanding user experiences and market trends, which informed Udemy's educational offerings and platform enhancements.
Educational Background
Laith Ulaby earned a Bachelor of Music Administration (BMA) from the University of Michigan, where he studied from 1996 to 1999. He later pursued a Ph.D. in Ethnomusicology at the University of California, Los Angeles, completing his studies from 2001 to 2008. His academic background provides a strong foundation for his research expertise.
Research Experience
Laith Ulaby possesses extensive research experience that spans 25 countries. His work includes exploratory, generative, and evaluative projects, emphasizing qualitative and ethnographic research methods. This diverse experience informs his approach to user experience and design.
Teaching Roles
In addition to his industry roles, Laith Ulaby has held various teaching positions. He has been a lecturer at UC Berkeley School of Information since 2018 and previously taught at UC Berkeley Extension, UCLA, Georgetown University, and the University of Redlands. His teaching experience complements his research and professional expertise.