Meghan Bernier Walch
About Meghan Bernier Walch
Meghan Bernier Walch is a Senior Manager of Lifecycle Marketing at Webflow, with over 10 years of experience in marketing and project management within Fortune 500 companies. She holds a Bachelor of Science in Business Management from Bentley University and has developed expertise in digital marketing strategy and relationship management.
Current Role at Webflow
Meghan Bernier Walch currently serves as the Senior Manager of Lifecycle Marketing at Webflow, a position she has held since 2023. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement and retention. Her responsibilities include overseeing lifecycle marketing initiatives and optimizing customer journeys to drive business growth.
Professional Background
Meghan has over 10 years of experience in marketing and project management within Fortune 500 companies. Prior to her current role, she worked at ZoomInfo as the Senior Manager of Customer Marketing from 2021 to 2023. Her career also includes various positions at Staples, where she held roles such as Senior Manager of Loyalty & Credit Marketing and Manager of Digital Marketing. Additionally, she gained experience at Target as an Executive Team Leader and at Shriners Hospitals for Children Boston as a Public Relations Intern.
Education and Expertise
Meghan studied at Bentley University, where she earned a Bachelor of Science degree in Business Management with a focus on Health and Service Industry from 2005 to 2009. Her educational background complements her professional expertise in digital marketing strategy, execution, and reporting. She specializes in various marketing channels, including Affiliate, Social Media, Display and Remarketing, Content Development, Paid Search, and SEO.
Skills and Competencies
Meghan possesses strong skills in managing relationships with key business partners and stakeholders. She excels in developing strategic and sales-driving campaigns across multiple channels, including digital and in-store marketing. Her strong oral and written communication skills are essential for effective personnel management and collaboration across functions.
Previous Experience at Staples
Throughout her career at Staples, Meghan held several positions that contributed to her expertise in marketing and project management. She worked as a Product Specialist in Technology and as a Program Manager for Copy & Print Digital Marketing. Her roles included managing loyalty programs and digital marketing strategies, which provided her with a comprehensive understanding of customer engagement and marketing operations.