Veronica Hsiao
About Veronica Hsiao
Veronica Hsiao is the Customer Marketing Lead at Webflow, where she focuses on creating customer advocacy programs. She has extensive experience in customer marketing across various companies, including AdRoll and CloudPassage, and holds a Bachelor of Business Administration in Marketing from Santa Clara University.
Current Role at Webflow
Veronica Hsiao serves as the Customer Marketing Lead at Webflow, a position she has held since 2024. In this role, she focuses on developing and implementing customer marketing strategies that enhance customer engagement and advocacy. Her responsibilities include creating programs that promote customer success and sharing their stories to strengthen brand loyalty.
Previous Experience in Customer Marketing
Prior to her current role, Hsiao held various positions in customer marketing at notable companies. She worked as a Senior Customer Marketing Manager at Webflow from 2022 to 2024. Before that, she was a Senior Customer Marketing Manager at Hopin from 2021 to 2022 and served as a Customer Marketing Manager at AdRoll from 2019 to 2021. Her experience includes managing customer advisory boards and organizing marketing events.
Early Career and Internships
Hsiao began her career with internships that provided foundational marketing experience. She worked as a Marketing Intern at Bromium in 2013 for two months and at Adallom in 2014 for three months. These roles were crucial in developing her skills in marketing and customer engagement.
Education and Expertise
Veronica Hsiao earned her Bachelor of Business Administration (B.B.A.) in Marketing from Santa Clara University Leavey School of Business. Her educational background complements her professional expertise in marketing automation, lifecycle marketing, and developing high-impact customer marketing programs across various channels.
Skills and Focus Areas
Hsiao possesses strong skills in creating customer advocacy programs that transform customers into brand advocates. She specializes in digital marketing, community engagement, and lifecycle marketing. Her focus on promoting customer success is evident in her efforts to share unique customer stories and enhance brand loyalty.