Anita Minassian, MBA
About Anita Minassian, MBA
Anita Minassian, MBA, serves as Vice President of Equities and Conferences & Event Marketing at Wedbush Securities, where she manages equity capital market events that contribute significantly to the division's revenue. With a background in Fashion Marketing and an MBA from Woodbury University, she oversees event logistics, budget management, and vendor negotiations while fostering relationships with key stakeholders.
Work at Wedbush Securities
Anita Minassian has held the position of Vice President, Equities | Conferences & Event Marketing at Wedbush Securities since 2009. In this role, she manages the coordination of both domestic and international equity capital market events. These events are significant, generating half of the equity division's total annual trading revenue. Minassian acts as the primary point of contact for event attendees and oversees junior marketing employees, audio-visual vendors, and venue staff. Her responsibilities also include serving as a liaison between various teams, including Investment Banking, Research Analysts, and Equity Sales/Trading.
Education and Expertise
Anita Minassian studied at Woodbury University, where she earned a Bachelor of Science degree in Fashion Marketing. She furthered her education by obtaining a Master of Business Administration (MBA) from the same institution, completing her studies from 2007 to 2009. Her academic background provides her with a solid foundation in marketing and business management, which she applies in her current role at Wedbush Securities.
Background
Minassian has over 15 years of experience in the financial services industry, specifically in equity capital markets. Her role involves developing concepts and directing the art for all conference and event print materials. She also provides data analytics to assist the sales force in monetizing conference and event programs. Additionally, she oversees an annual budget with an aggregate P&L exceeding $500K, demonstrating her financial acumen.
Achievements
In her capacity as Vice President, Anita Minassian has successfully fostered relationships with sponsors and C-level management. She conducts venue diligence, analyzes cost options, and negotiates third-party vendor contracts to maximize return on investment for the events she manages. Her strategic oversight and coordination efforts contribute significantly to the success of the equity division at Wedbush Securities.