Alex Caws
About Alex Caws
Alex Caws is a Senior CRM Manager at wefox in Berlin, Germany, where he has worked since 2022. He has a background in CRM and digital marketing, having held positions at PlusDental, AUTO1 Group, and GBG.
Work at wefox
Alex Caws has been serving as the Senior CRM Manager at wefox since 2022. Based in Berlin, Germany, he has contributed to the company's customer relationship management strategies for two years. His role involves overseeing CRM initiatives and enhancing customer engagement through targeted campaigns.
Previous Experience in CRM Management
Before joining wefox, Alex worked as a CRM Manager at PlusDental from 2021 to 2022. His tenure lasted for 11 months, during which he focused on developing and implementing CRM strategies. Prior to PlusDental, he held the position of CRM Manager at AUTO1 Group from 2019 to 2021, gaining two years of experience in managing customer relationships in the automotive sector.
Background in Digital Marketing
Alex began his career in digital marketing as a Digital Marketing Coordinator at GBG from 2015 to 2019. Over four years, he acquired skills in digital marketing strategies and customer engagement, which laid the foundation for his subsequent roles in CRM management.
Education and Expertise
Alex studied at the University of Central Lancashire, where he earned a Bachelor of Science (BSc) in Sports Therapy from 2011 to 2014. He also attended Pensby High School for Boys from 2004 to 2011, completing his secondary education. His educational background supports his expertise in customer relationship management and marketing.