Irfan Shah
About Irfan Shah
Irfan Shah is a Performance Marketing Manager with extensive experience in digital marketing and a strong background in the leisure, travel, and tourism industry. He holds a Master's degree in Economics and has worked in various roles across notable companies in Germany and Pakistan.
Current Role at wefox
Irfan Shah serves as the Performance Marketing Manager at wefox, a position he has held since 2019. His role involves developing and implementing performance marketing strategies to enhance the company's online presence and drive customer engagement. Based in the Berlin Area, Germany, he utilizes his expertise in digital marketing to optimize campaigns and improve overall performance metrics.
Previous Experience in Performance Marketing
Before joining wefox, Irfan Shah worked as a Performance Marketing Manager at Celonis for five months in 2019. His responsibilities included managing marketing campaigns and analyzing performance data to inform strategic decisions. Additionally, he served as the Digital Marketing Manager at Travelcoup.com from 2017 to 2019, where he focused on enhancing the company's digital marketing efforts in the leisure and travel sector.
Educational Background in Economics and Business
Irfan Shah holds a Master's degree in Economics from Friedrich-Schiller-Universität Jena, which he completed from 2013 to 2016. He also earned a Bachelor's degree in Business Administration from COMSATS Institute of Information and Technology, studying from 2008 to 2012. His academic background provides a solid foundation for his career in marketing and business development.
Early Career in Operations and Management
Irfan Shah began his career as an Assistant Restaurant Manager at Pizza Hut - Pakistan, where he worked for nine months in 2012-2013. He later gained experience as a Business Development and Operations Intern at Lykon for five months in 2016-2017 in the Berlin Area. These roles contributed to his understanding of operations and management within various industries.
Expertise in Digital Marketing
Irfan Shah possesses extensive knowledge in SEO, SEM, and social media marketing. His expertise in these areas supports his current role in performance marketing, allowing him to effectively drive online campaigns and improve brand visibility. His strong background in the leisure, travel, and tourism industry further enhances his ability to tailor marketing strategies to specific audiences.