Katrin Sabaa
About Katrin Sabaa
Katrin Sabaa is a CRM Content Manager at wefox Group Services GmbH in Berlin, where she has worked since 2019. She has a diverse background in marketing and project management, with previous roles at LiveFresh GmbH, Stiftung der Deutschen Wirtschaft, and MenschDanke GmbH.
Current Role at wefox
Katrin Sabaa serves as the CRM Content Manager at wefox Group Services GmbH in Berlin, Germany. She has held this position since 2019, contributing to the company's customer relationship management strategies. Her responsibilities include overseeing CRM communication strategies and managing campaigns across multiple regions, including DACH, Spain, and Italy. Katrin plays a key role in the creation and management of seasonal and trigger campaigns, as well as strategic cross-selling initiatives.
Previous Experience in Online Marketing
Before her current role, Katrin worked as an Online Marketing Manager at LiveFresh GmbH & Co. KG for five months in 2019. She also held the position of Content Marketing Manager at MenschDanke GmbH from 2018 to 2019. Additionally, she gained experience in project management at Stiftung der Deutschen Wirtschaft (sdw) gGmbH from 2016 to 2017, and as a Scientific Assistant at SPEAK - Share your world! from 2015 to 2016.
Educational Background
Katrin Sabaa has an extensive educational background. She earned a Master of Arts (MA) in Marketing from Universidade Nova de Lisboa in 2015, completing her studies in 11 months. Prior to that, she obtained a Bachelor of Arts (BA) Double Degree in Sociology, English, and Asian Studies from Universität zu Köln, studying from 2008 to 2013. Additionally, she studied Intercultural Communication Studies at Europa-Universität Viadrina Frankfurt (Oder), where she achieved another Master of Arts (MA) from 2013 to 2016.
Skills and Expertise
Katrin Sabaa possesses expertise in CRM communication strategies and campaign management. She is involved in the development of integrated campaigns, which include creating landing pages, gamification elements, and video content. Her experience spans multiple regions, enhancing her ability to tailor marketing strategies to diverse audiences. Katrin's background in marketing and sociology supports her understanding of consumer behavior and effective communication.
Early Career and Academic Achievements
Katrin began her career as a Student Assistant at intercultures | Global Head Office in Berlin from 2014 to 2015. She also worked as an Online Editor at Campus Web from 2010 to 2012. Her early academic achievements include graduating from Roosevelt High School in 2005, where she studied AP/A levels in American Literature, Fine Arts, and German.