Laura Puranaite

People Marketing & Event Manager @ wefox

About Laura Puranaite

Laura Puranaite serves as the People Marketing & Event Manager at wefox in Berlin, Germany, where she has worked since 2022. She has a diverse background in marketing and event management, with previous roles in various organizations across Europe.

Work at wefox

Laura Puranaite has been serving as the People Marketing & Event Manager at wefox since 2022. In her role, she focuses on enhancing the company's marketing strategies and organizing events that align with wefox's objectives. Based in Berlin, Germany, she has contributed to the company's initiatives for two years, leveraging her experience in marketing and event management.

Previous Work Experience

Prior to her current position, Laura worked at Übervent GmbH as a Project Manager from 2018 to 2021 in the Berlin Area, Germany. She also held a role as a Thesis Student at Amsterdam Art from 2017 to 2018, where she conducted research on social media content strategies for multi-day art events. Additionally, she gained experience as Event Staff at Crew Solutions BV and as a Data Collector at Fieldservice4Netherlands.

Education and Expertise

Laura Puranaite holds a Bachelor of Arts in Leisure Management from Breda University of Applied Sciences, where she studied from 2014 to 2018. She also studied Business, Management, Marketing, and Related Support Services at ISM University of Management and Economics from 2010 to 2012. Her educational background supports her expertise in marketing and event management.

Marketing Achievements

During her career, Laura has successfully implemented new social media strategies that led to a 30% increase in following within five months. She has also created engaging content for multi-day decentralized events, aimed at boosting exposure and awareness. Her research on social media content strategies has been particularly focused on enhancing the effectiveness of marketing in the art sector.

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