đŸ’™Katherine Chong

đŸ’™Katherine Chong

Product Lead @ Welbi

About đŸ’™Katherine Chong

Katherine Chong is a Product Lead with extensive experience in product management and development. She currently serves in various roles, including Advisor at Mergeflo and Product Coach at First Round Fast Track, while also mentoring startups in the fintech sector.

Work at Welbi

Katherine Chong serves as Product Lead at Welbi, a role she has held since 2023. In this position, she focuses on product development and strategy, leveraging her extensive experience in the tech industry. Her responsibilities include overseeing product initiatives and ensuring alignment with user needs and market trends.

Education and Expertise

Katherine Chong has a solid educational background in business and analytics. She studied at Ryerson University, where she achieved expertise in Big Data and Predictive Analytics. Additionally, she attended the University of Toronto, focusing on Search Engine Marketing through the School of Continuing Studies. She also holds a Bachelor of Business Administration with a concentration in Strategic Management from the University of Toronto Scarborough.

Background

Katherine has a diverse professional background, having worked in various roles across multiple organizations. She has experience in product management, business development, and marketing. Her career includes significant positions at OneClass, where she advanced from Head Regional Representative to Director of Product Management, and later served as Business Development Manager.

Achievements

During her tenure at OneClass, Katherine significantly increased the number of creators on the platform from 10 to 100,000 by implementing gamification strategies. She also achieved a weekly retention rate of 50% for OneClass users through A/B testing, which is notably higher than the industry standard. At Mergeflo, she played a crucial role in defining the value proposition and ideal customer profile for the company's minimum viable product.

Current Roles and Mentorship

Katherine currently holds multiple roles, including Product Coach at First Round Fast Track and Team Mentor at Co.Lab. She also serves as an Entrepreneur in Residence at YSpace, York University, and as a Product Mentor for Fintech Cadence and Forum Ventures. These positions reflect her commitment to mentoring and supporting emerging talent in the product management field.

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