Alissa Di Pietro
About Alissa Di Pietro
Alissa Di Pietro is a Senior Manager of Demand Generation at Wellframe, where she has worked since 2023. She has a diverse background in marketing, having held various roles at companies such as DentalPlans, LogicManager, and Stop & Shop.
Current Role at Wellframe
Alissa Di Pietro serves as the Senior Manager of Demand Generation at Wellframe, a position she has held since 2023. In this role, she is responsible for developing and executing strategies to drive demand for Wellframe's services. Her focus includes optimizing marketing campaigns and analyzing performance metrics to enhance engagement and conversion rates. Alissa's experience in demand generation supports her efforts to align marketing initiatives with the company's growth objectives.
Previous Experience in Marketing
Prior to her current role, Alissa Di Pietro worked at Stop & Shop as an Email Marketing Specialist II from 2020 to 2022. In this position, she managed email marketing campaigns aimed at increasing customer engagement and sales. Before that, she held various marketing roles at DentalPlans, including Marketing Manager and Communications Manager, where she developed marketing strategies and communication plans. Additionally, she served as Associate Marketing Manager at LogicManager for a brief period in 2019.
Educational Background
Alissa Di Pietro earned a Bachelor of Science (B.S.) in Marketing from the University of Central Florida, completing her studies from 2008 to 2012. She later pursued further education at the Southwest Institute of Healing Arts, where she studied Human Nutrition and became a Holistic Nutrition Wellness Practitioner from 2017 to 2018. This educational background provides her with a diverse skill set applicable to her marketing career.
Career Progression
Alissa Di Pietro's career began as a Management Trainee at The Buckle, Inc. from 2012 to 2014. She transitioned to Green Key Resources as an Associate Recruiter for a short period before moving into marketing roles. Her career includes significant positions at DentalPlans, where she progressed from Marketing Coordinator to Marketing Manager. She also worked at Fresenius Medical Care North America as Marketing Services Delivery Manager before joining Wellframe.