Jeff Howard
About Jeff Howard
Jeff Howard is a Demand Generation Manager at WellSaid Labs, with a background in marketing roles at various companies including OpenWater, Inc. and Adopt-a-Pet.com. He specializes in B2B SaaS demand generation and has a pragmatic approach to integrated digital marketing campaigns.
Current Role at WellSaid Labs
Jeff Howard serves as the Demand Generation Manager at WellSaid Labs since 2022. In this role, he focuses on developing and executing strategies that drive demand for the company's AI voice solutions. His responsibilities include analyzing user behavior and sales calls to identify use cases for new campaigns, aligning with a product-led growth strategy.
Previous Experience at OpenWater, Inc.
Jeff Howard worked at OpenWater, Inc. in various capacities. He was the Director of Marketing from 2020 to 2022, where he reported on the sales pipeline and self-serve revenue, providing insights to stakeholders. Prior to that, he served as an Inbound Marketing Consultant from 2018 to 2019, contributing to the company's marketing strategies.
Background in Growth Marketing
Jeff Howard has extensive experience in growth marketing, having worked as the Growth Marketing Lead at Adopt-a-Pet.com from 2008 to 2015. His role involved developing marketing strategies to enhance user engagement and drive growth. Additionally, he owned and operated HotelsNearTransit as an Affiliate Marketer from 2012 to 2020.
Education and Expertise
Jeff Howard studied at Penn State University, where he earned a degree in Marketing from 2002 to 2006. His education laid the foundation for his expertise in digital marketing, particularly in the B2B SaaS sector. He has implemented integrated digital marketing campaigns across various channels, including paid search, social media, and email.
Achievements in Marketing
Throughout his career, Jeff Howard has contributed to the success of bootstrapped SaaS founders, helping them achieve recognition on the Inc 5000 list for three consecutive years. His pragmatic approach to demand generation, especially in the AI voice sector, has positioned him as a knowledgeable figure in the marketing field.