Allison Bengel
About Allison Bengel
Allison Bengel serves as the Associate Manager of Consumer Insights at The Wendy's Company, a position she has held since 2019. She has a background in consumer analytics and marketing research, with experience at various organizations including Michigan State University and Plante Moran.
Current Role at Wendy's
Allison Bengel has been serving as the Associate Manager of Consumer Insights at The Wendy's Company since 2019. In this role, she focuses on analyzing consumer data to inform marketing strategies and enhance customer experiences. Her tenure at Wendy's has allowed her to develop a deep understanding of consumer behavior and preferences within the fast-food industry.
Previous Experience at Wendy's
Prior to her current position, Allison Bengel held several roles at The Wendy's Company. She worked as a Senior Analyst of Digital Insights for seven months in 2019 and as an Analyst of Consumer Analytics for three months in 2018. Additionally, she completed an internship as a Consumer Insights Intern in 2018, where she gained foundational experience in consumer analytics.
Education and Expertise
Allison Bengel earned her Bachelor's degree in Accounting and a Master's degree in Marketing Research from Michigan State University. She studied at the Eli Broad College of Business, where she developed expertise in business analytics and consumer insights. Her educational background provides her with a solid foundation in both quantitative and qualitative research methodologies.
Academic and Research Experience
Allison Bengel has a strong academic background, having served as a Research Assistant to Dr. Roger Calantone, a distinguished professor at Michigan State University, from 2014 to 2018. She also worked as a Teaching Assistant from 2017 to 2018. These roles contributed to her research skills and understanding of business concepts, which she applies in her current position.
Internship Experience
Throughout her career, Allison Bengel has completed various internships that have shaped her professional development. She interned as an Assurance Intern at Plante Moran in 2016 and held several roles at Michigan State University, including Internal Audit Intern and Student Clerical Assistant. Additionally, she gained market research experience during her internship at SOFTSHELL AG in 2017.