Bry Ann Roth
About Bry Ann Roth
Bry Ann Roth is the Manager of Strategic Brand Communications at The Wendy's Company, focusing on digital marketing and cause marketing since 2021. With extensive experience in brand communications, she has successfully led campaigns that raised significant funds for the Dave Thomas Foundation.
Current Role at Wendy's
Bry Ann Roth serves as the Manager of Strategic Brand Communications at The Wendy's Company, a position she has held since 2021. Based in Dublin, Ohio, she operates in a hybrid work environment. In her current role, she focuses on digital marketing and cause marketing, managing multi-million-dollar marketing budgets. Roth has been instrumental in leading cause marketing campaigns that have significantly raised funds for the Dave Thomas Foundation, thereby enhancing Wendy's reputation as a socially responsible brand.
Previous Experience in Brand Communications
Prior to her current role, Bry Ann Roth worked at The Wendy's Company in various capacities. She was the Manager of Brand and CSR Communications from 2015 to 2021, where she developed external earned media strategies to ensure a consistent news presence for Wendy's. Roth also served as the Brand Communications - Support Leader for one year in 2014 to 2015. Her experience at Wendy's is complemented by her tenure at the Arby's Foundation as a Senior Event Coordinator from 2007 to 2010.
Educational Background
Bry Ann Roth completed her high school education at Neenah High School, graduating in 2003. She then attended Western Kentucky University, where she studied Advertising and Marketing. Roth earned her Bachelor of Arts (B.A.) degree in 2007. Her educational background has provided her with a solid foundation in marketing principles that she applies in her professional roles.
Marketing Expertise and Strategies
Roth has demonstrated expertise in digital marketing and cause marketing throughout her career. She pioneered third-party delivery marketing strategies that contributed to incremental digital sales growth for Wendy's. Additionally, she crafts compelling messages and stories, utilizing her creative writing and scriptwriting skills to effectively promote Wendy's products. Her ability to manage substantial marketing budgets further underscores her proficiency in the field.
Achievements in Cause Marketing
During her career at The Wendy's Company, Bry Ann Roth has led cause marketing campaigns that raised millions for the Dave Thomas Foundation. These initiatives not only provided financial support to the foundation but also reinforced Wendy's commitment to social responsibility. Her efforts have played a significant role in shaping the brand's public image and community engagement.