Carl Loredo
About Carl Loredo
Carl Loredo serves as the Chief Marketing Officer at The Wendy's Company since 2016 and is a member of the CMO Advisory Council at Spotify. He has extensive experience in marketing, having held various leadership roles in companies such as Craftmade International and Frito Lay.
Current Role at The Wendy's Company
Carl Loredo serves as the Chief Marketing Officer at The Wendy's Company, a position he has held since 2016. Based in Dublin, OH, he has been instrumental in shaping the brand's marketing strategy. His responsibilities expanded in 2017 to include Creative Development, Advertising, Media Buying, and Social Programming. He played a key role in launching Wendy's breakfast menu and introducing the Made to Crave menu items, demonstrating his influence on product innovation and customer engagement.
Experience at Spotify
Since 2021, Carl Loredo has been part of the CMO Advisory Council (Soundboard) at Spotify. This role allows him to provide strategic insights and guidance based on his extensive marketing experience. His involvement with Spotify reflects his commitment to staying at the forefront of marketing trends and practices within the digital music industry.
Previous Marketing Roles
Before joining The Wendy's Company, Carl Loredo held several significant marketing positions. He was the Chief Marketing Officer at Craftmade International from 2007 to 2011. Prior to that, he served as Vice President and Multicultural Practice Lead at The Marketing Arm from 2012 to 2015, where he oversaw digital and shopper marketing strategies. He also worked at Frito Lay as a Senior Product Manager from 2003 to 2007 and at Dell as a Marketing Manager in 2003.
Educational Background
Carl Loredo earned his MBA in Marketing from the Texas McCombs School of Business, studying from 2001 to 2003. He also holds a Bachelor of Arts degree in Fine Arts from The University of Texas at Austin, which he completed from 1994 to 1998. His educational background provides a strong foundation for his marketing expertise and creative approach.
Early Career Experience
Carl Loredo began his career in marketing with various roles that laid the groundwork for his future success. He worked as an Associate Brand Management Intern at Kraft Foods in 2002 and served as Branch Manager at TruGreen LandCare from 1998 to 2001. These early experiences contributed to his understanding of brand management and operational leadership.