Carl Loredo
About Carl Loredo
Carl Loredo serves as the Global Chief Marketing Officer at The Wendy's Company, a position he has held since 2023. He has extensive experience in marketing, having previously worked in leadership roles at companies such as Spotify, Frito Lay, and Kraft Foods.
Current Role at Wendy's
Carl Loredo serves as the Global Chief Marketing Officer at The Wendy's Company since 2023. In this role, he oversees global marketing strategies and initiatives, focusing on enhancing brand presence and customer engagement. His leadership is instrumental in shaping Wendy's marketing direction and aligning it with the company's overall business objectives.
Previous Experience at Wendy's
Carl Loredo held multiple positions at The Wendy's Company, including Chief Marketing Officer from 2019 to 2023 and Vice President of Brand Marketing from 2016 to 2019. During his tenure, he expanded responsibilities to include Creative Development, Advertising, Media Buying, and Social Programming. He played a significant role in launching Wendy's breakfast offerings and introducing the Made to Crave menu items.
Experience at Spotify
From 2021 to 2023, Carl Loredo was part of the CMO Advisory Council (Soundboard) at Spotify. This role involved providing strategic insights and guidance on marketing initiatives, leveraging his extensive experience in brand management and marketing strategy.
Educational Background
Carl Loredo earned his MBA in Marketing from the Texas McCombs School of Business, studying from 2001 to 2003. He also holds a Bachelor of Arts in Fine Arts from The University of Texas at Austin, where he studied from 1994 to 1998. His educational background supports his expertise in marketing and brand development.
Career Path and Previous Roles
Carl Loredo's career includes various marketing roles across notable companies. He worked as a Senior Product Manager at Frito Lay from 2003 to 2007, Chief Marketing Officer at Craftmade International from 2007 to 2011, and Vice President at The Marketing Arm from 2012 to 2015. He also held positions at Dell and Kraft Foods early in his career, contributing to his comprehensive understanding of marketing strategies.