Eileen Eilert
About Eileen Eilert
Eileen Eilert is a Field Marketing Manager at Wendy's International, where she has worked since 2011. With extensive experience in franchisee relations and marketing initiatives, she previously held leadership roles at Valentine Radford Advertising and Barkley.
Current Role at Wendy's
Eileen Eilert serves as the Field Marketing Manager at Wendy's International, a position she has held since 2011. In this role, she focuses on marketing initiatives within the Kansas City, Missouri area. Eilert's responsibilities include managing franchisee relations and overseeing co-op marketing efforts. Her extensive experience in the restaurant industry supports her effectiveness in this position.
Previous Experience in Advertising
Prior to her current role, Eileen Eilert worked at Valentine Radford Advertising as the VP, Group Account Director from 1991 to 2005. During her 14 years at the agency, she developed expertise in client management and strategic marketing. Eilert also held the position of Account Director and VP/Account Director at Barkley from 2005 to 2011, where she further honed her skills in managing accounts and marketing strategies.
Education and Expertise
Eileen Eilert earned a Bachelor of Business Administration with a focus on Marketing from Wichita State University, completing her studies from 1982 to 1986. This educational background laid the foundation for her extensive career in marketing and advertising, where she has developed strong skills in strategic planning and brand stewardship.
Industry Experience and Skills
Eileen Eilert has significant experience working with major brands in the restaurant and retail sectors, including Sonic and Pizza Hut. She is recognized for her strong client management skills and her ability to collaborate effectively with individuals at all levels. Eilert is also skilled in online marketing and agency management, contributing to her comprehensive understanding of modern marketing practices.
Track Record in Marketing Initiatives
Eileen Eilert has a proven track record in managing new product introductions and promotions. Her extensive experience in franchisee relations and co-op marketing initiatives has equipped her with the knowledge necessary to drive successful marketing campaigns. This background supports her current role at Wendy's, where she continues to implement effective marketing strategies.