Fernanda Ferreira Maamud
About Fernanda Ferreira Maamud
Fernanda Ferreira Maamud serves as the Executive Assistant to the Vice President of Brand Activation and the Vice President of National Marketing at The Wendy's Company, where she has worked since 2019. She has a diverse background in administrative support and event coordination, with previous roles at Goodwill Columbus and various hospitality and travel organizations.
Current Role at Wendy's
Fernanda Ferreira Maamud serves as the Executive Assistant to the Vice President of Brand Activation and the Vice President of National Marketing at The Wendy's Company. She has held this position since 2019, working in Dublin, Ohio. In her role, she manages and prioritizes the schedules of both Vice Presidents, focusing on strategic issues and resolving calendar conflicts. Additionally, she organizes both on-site and off-site meetings, handling logistics, catering, and technology requirements.
Previous Experience at Goodwill Columbus
Prior to her current role, Fernanda worked at Goodwill Columbus as the Executive Assistant to the President/CEO from 2018 to 2019. During her one-year tenure in the Columbus, Ohio area, she supported the executive leadership by managing administrative tasks and contributing to the organization's operational efficiency.
Professional Background in Hospitality and Events
Fernanda has extensive experience in the hospitality and events sector. She worked as a Reservations and Revenue Management Trainee at Quorum Hotel Tampa from 2004 to 2005. Later, she served as the Travel and Flight Coordination Manager at Península Participações from 2011 to 2017 and as the International Events Supervisor at Incentivare Brasil Viagens e Turismo Ltda. from 2005 to 2011. These roles involved managing logistics and coordinating events, enhancing her organizational skills.
Educational Background
Fernanda holds a Bachelor's degree in Hospitality Administration/Management from Centro Universitário Senac, which she completed from 1998 to 2002. She furthered her education at Escola Superior de Propaganda e Marketing, where she achieved a continuing education course in Promotional Marketing in 2003. In 2020, she completed the CORe Credential of Readiness program at Harvard Business School, enhancing her business acumen.
Skills and Responsibilities
In her roles, Fernanda has coordinated onboarding processes for new team members, ensuring a smooth integration into the team. She acts as a liaison to assist team members with various tasks, enhancing their ability to perform effectively. Her skills in managing schedules, organizing meetings, and coordinating logistics are integral to her contributions in her current and previous positions.