Gema Rivas
About Gema Rivas
Gema Rivas serves as the Marketing Manager for the Latin America and Caribbean Region at The Wendy's Company, a position she has held since 2014. With extensive experience in marketing and strategy across various industries, she has successfully implemented initiatives that have contributed to brand growth in the region.
Current Role at Wendy's
Gema Rivas serves as the Marketing Manager for the Latin America and Caribbean Region at The Wendy's Company. She has held this position since 2014, contributing to the brand's marketing strategies and initiatives for a decade. In her role, she focuses on enhancing brand presence and driving growth in the region.
Previous Experience in Marketing
Prior to her current role, Gema Rivas worked at Premium Restaurants Brands as Marketing Manager for Wendy's from 2010 to 2011 and for both Wendy’s and KFC from 2011 to 2013 in San Salvador. Her experience includes developing marketing strategies that support brand growth and enhance customer engagement.
Background in Customer Service and Strategy
Gema Rivas has a background in customer service and strategic roles. She worked at TACA as Customer Service Lead from 2002 to 2006 and as Strategy Service Lead from 2006 to 2007. Additionally, she served as a Financial Analyst at TACA from 2001 to 2002, providing her with a comprehensive understanding of business operations.
Education and Expertise
Gema Rivas holds an Executive MBA from Pontificia Universidad Católica de Chile, which she completed from 2005 to 2006. She also earned a Bachelor of Business Administration from Tecnológico de Monterrey, studying from 1996 to 2001. Her educational background supports her expertise in marketing and management.
Achievements in Marketing Strategy
Gema Rivas has implemented significant marketing strategies throughout her career. She executed a digital media strategy that expanded delivery, pick-up, and curbside channels across Latin America and the Caribbean. Additionally, she developed standardized menu strategies and local restaurant marketing tools to enhance brand experience and drive sales.