Gema Rivas De Iglesias
About Gema Rivas De Iglesias
Gema Rivas De Iglesias serves as the Marketing Manager for the Latin America and Caribbean Region at The Wendy's Company, a position she has held since 2014. She has a strong background in marketing and business administration, with degrees from Pontificia Universidad Católica de Chile and Tecnológico de Monterrey, and has previously worked in various marketing roles across the restaurant and banking sectors.
Current Role at Wendy's
Gema Rivas De Iglesias serves as the Marketing Manager for the Latin America and Caribbean Region at The Wendy's Company. She has held this position since 2014, contributing to the company's marketing strategies for nearly a decade. In her role, she effectively manages the new product development process, collaborating with internal teams, suppliers, and markets to ensure successful product launches. Additionally, she has implemented digital media strategies to enhance delivery, pick-up, and curbside channels, which has expanded Wendy's market presence in the region.
Education and Expertise
Gema Rivas De Iglesias has a strong educational background in business and marketing. She studied at the Pontificia Universidad Católica de Chile, where she completed an Executive MBA focused on Marketing from 2005 to 2006. Prior to that, she earned a Bachelor of Business Administration (BBA) from Tecnológico de Monterrey, studying Business Administration and Management from 1996 to 2001. This academic foundation supports her expertise in marketing management and strategic planning.
Previous Experience in Marketing
Before joining The Wendy's Company, Gema Rivas De Iglesias worked at Premium Restaurants Brands as Marketing Manager for Wendy's and KFC from 2011 to 2013 in El Salvador. She also held the position of Marketing Manager for Wendy's from 2010 to 2011 in San Salvador. In these roles, she developed and executed Local Restaurant Marketing guidelines, including couponing marketing strategies, to support brand growth and enhance customer engagement.
Career Background
Gema Rivas De Iglesias has a diverse career background that includes various roles in marketing and management. She began her career at TACA, where she held multiple positions, including Financial Analyst, Customer Service Lead, and Strategy Service Lead from 2001 to 2007. She later worked as a Branch Office Manager at Banco Promerica for a brief period in 2007. This range of experiences has equipped her with a comprehensive understanding of business operations and customer service.
Achievements in Brand Management
Gema Rivas De Iglesias has successfully implemented strategies that have significantly impacted brand management in the Latin America and Caribbean region. She led the implementation of a menu standardization strategy aimed at enhancing brand experience and driving traffic and sales. Additionally, she executed a turnaround success story with Wendy's El Salvador, demonstrating her capability in brand revitalization and strategic marketing.