James Badaglia

James Badaglia

Manager, Consumer Insights @ Wendy's

About James Badaglia

James Badaglia is a Manager of Consumer Insights with extensive experience in marketing research and analysis. He holds a Master of Arts in Psychology from Xavier University and has worked at The Wendy's Company in various roles since 2006.

Current Role at Wendy's

James Badaglia currently serves as the Manager of Consumer Insights at The Wendy's Company, a position he has held since 2012. He is based in Dublin, Ohio. In this role, he focuses on understanding consumer behavior and preferences to inform marketing strategies and product development.

Previous Experience at Wendy's

James Badaglia has an extensive history with The Wendy's Company. He initially joined as a Senior Marketing Research Analyst from 2006 to 2008, followed by a role as Manager of New Product Marketing from 2010 to 2012. His experience at Wendy's spans multiple positions, contributing to various aspects of marketing and consumer insights.

Experience at Big Red Rooster

Before his tenure at Wendy's, James worked at Big Red Rooster as a Research and Strategy Specialist from 2003 to 2006. In this role, he focused on developing research strategies to support marketing initiatives, enhancing his expertise in consumer insights and market analysis.

Educational Background

James Badaglia earned a Master of Arts in Psychology from Xavier University. He also holds a Bachelor of Science in Psychology from The Ohio State University, which he completed from 1996 to 2001. His educational background provides a strong foundation for his work in consumer insights and marketing research.

Early Career Experience

James began his career as a Research Assistant at Hixson from 2002 to 2003. This role allowed him to gain practical experience in research methodologies and data analysis, which he later applied in his positions at various companies, including Wendy's and Big Red Rooster.

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