James (Jimmy) Bennett
About James (Jimmy) Bennett
James (Jimmy) Bennett serves as the Global Head of Brand Engagement at The Wendy's Company, a position he has held since 2023. He has extensive experience in marketing and brand management, having previously worked with notable companies such as The Coca-Cola Company and Turner Broadcasting.
Current Role at Wendy's
James Bennett serves as the Global Head of Brand Engagement at The Wendy's Company, a position he has held since 2023. In this role, he is responsible for overseeing brand engagement strategies that enhance Wendy's market presence and consumer interaction. His leadership focuses on integrating various marketing channels to create a cohesive brand experience.
Previous Experience at The Coca-Cola Company
Bennett worked at The Coca-Cola Company in multiple roles. He was the Sprite Brand Manager from 2007 to 2011, where he managed marketing strategies for the Sprite brand. Later, he served as the Entertainment Partnerships Lead from 2011 to 2013, focusing on developing partnerships that aligned with Coca-Cola's entertainment initiatives.
Marketing Leadership at Wendy's
Before his current role, Bennett was the VP of Marketing - Media, Social, Partnerships at The Wendy's Company from 2017 to 2023. In this capacity, he directed marketing efforts across media, social platforms, and partnerships, contributing to the brand's growth and visibility in a competitive market.
Educational Background
Bennett holds a Master of Business Administration (M.B.A.) from the Kellogg School of Management at Northwestern University, where he studied from 2006 to 2008. He also earned a Bachelor of Arts degree in International Studies and German from Emory University, completing his studies there from 1995 to 1999.
Early Career in Advertising and Marketing
Bennett began his career in the advertising sector. He worked at Grey Advertising (Mediacom) as a Media Buyer from 1999 to 2002, followed by a role as Director of National Buying and Planning at Optimedia from 2002 to 2006. He then served as Senior Director of Integrated Marketing at Turner Broadcasting from 2013 to 2016, gaining extensive experience in media and marketing strategies.