Keith Vedral
About Keith Vedral
Keith Vedral serves as the Vice President of Operations at The Wendy's Company, where he has worked since 2019. He has extensive experience in the restaurant industry, previously holding leadership roles at Snowshoe Mountain Resort and Applebee's Neighborhood Grill + Bar.
Current Role at Wendy's
Keith Vedral serves as the Vice President of Operations at The Wendy's Company, a position he has held since 2019. In this role, he oversees operations in the Kentucky and West Virginia regions. His leadership has been pivotal in driving sales growth for Wendy's in this area. Under his guidance, the company achieved the DMA of the Year award in 2019, reflecting his impact on operational success.
Previous Experience in Food and Beverage Management
Before joining Wendy's, Keith Vedral worked at Snowshoe Mountain Resort as the Food & Beverage Group Manager from 2001 to 2004. In this role, he managed both casual and fine dining units, gaining valuable experience in the food and beverage industry. Following this position, he served as the Director of Operations at Applebee's Neighborhood Grill + Bar from 2004 to 2016, where he managed operations across multiple states including West Virginia, Ohio, Kentucky, and Virginia.
Educational Background
Keith Vedral studied at West Virginia Wesleyan College, where he earned a Bachelor of Science (B.S.) degree in Marketing/Marketing Management. His studies took place from 1996 to 2000, providing him with a solid foundation in marketing principles that he has applied throughout his career in operations management.
Career Progression at Applebee's
Keith Vedral's career at Applebee's Neighborhood Grill + Bar began as Director of Operations, a role he held for 12 years until 2016. He then advanced to the position of Vice President of Operations, where he has continued to oversee operations in the West Virginia, Kentucky, Ohio, and Virginia regions for the past eight years. His extensive experience in the restaurant industry has contributed to his effective leadership in operational roles.