Lindsey Beaver Smith
About Lindsey Beaver Smith
Lindsey Beaver Smith serves as the Manager of Image and Merchandising at The Wendy's Company, where she has worked since 2008. She has played significant roles in various projects, including the launch of Wendy's Hamburger Stand and the introduction of the breakfast menu.
Current Role at Wendy's
Lindsey Beaver Smith serves as the Manager of Image and Merchandising at The Wendy's Company, a position she has held since 2008. Based in the Columbus, Ohio area, she oversees the execution of in-restaurant merchandising across a network of 6,000 Wendy's locations. Her responsibilities include ensuring compliance with FDA menuboard labeling and managing various merchandising initiatives to enhance the brand's image.
Previous Experience in the Industry
Prior to her current role, Lindsey worked as a Production Coordinator at The Wendy's Company from 2008 to 2011. She also gained experience in account services at SBC Advertising from 2006 to 2008. These positions provided her with a foundation in marketing and production processes that she has applied throughout her career at Wendy's.
Educational Background
Lindsey Beaver Smith earned a Bachelor of Business Administration (B.B.A.) degree with a focus on Business Marketing and Print Communications from Mount Vernon Nazarene University. She attended the university from 2003 to 2007, completing her studies in four years. This educational background has contributed to her expertise in marketing and merchandising within the fast-food industry.
Key Contributions to Wendy's
Lindsey played a significant role in several key projects at Wendy's. She was instrumental in the launch of the Wendy's Hamburger Stand in 2021 and contributed to the introduction of the breakfast menuboard hardware and menu between 2019 and 2020. Additionally, she was involved in the brand logo update project in 2013 and managed the print supplier RFP and implementation process from 2014 to 2015.
Regulatory Compliance Efforts
In 2017, Lindsey ensured compliance with FDA menuboard labeling regulations as part of her responsibilities at Wendy's. This effort highlights her commitment to maintaining industry standards and ensuring that the company's marketing materials meet regulatory requirements.