Liz Fiorino
About Liz Fiorino
Liz Fiorino serves as the Manager of U.S. Business Communications at The Wendy's Company, where she has worked since 2020. With over 12 years of experience in integrated marketing communications, she specializes in dynamic storytelling and brand building across multiple national retail brands.
Current Role at Wendy's
Liz Fiorino serves as the Manager of U.S. Business Communications at The Wendy's Company, a position she has held since 2020. Based in Dublin, Ohio, she has contributed to the company's communication strategies for four years. Her role involves overseeing business communications that align with Wendy's brand objectives and marketing initiatives.
Previous Experience in Marketing
Before joining Wendy's, Liz Fiorino worked at Covelli Enterprises as a Marketing Specialist from 2017 to 2020. In this role, she focused on enhancing marketing strategies for the company. Prior to that, she held the position of Regional Marketing Director at Panera Bread for seven years, from 2010 to 2017, where she managed regional marketing efforts. Additionally, she worked as an Assistant Account Executive at MARC USA for one year in 2009-2010.
Education and Academic Background
Liz Fiorino earned her Bachelor of Science (B.S.) degree in Journalism with a focus on Advertising Management from Ohio University, where she studied from 2005 to 2009. In 2006, she participated in a Study Abroad Program at Universidad Pública de Navarra in Pamplona, Spain, for 11 months, further enhancing her educational experience.
Expertise in Integrated Marketing Communications
With over 12 years of experience in multi-channel integrated marketing communications, Liz Fiorino has developed expertise across five national retail brands. She specializes in dynamic storytelling with a focus on brand building, which has been a key aspect of her work in the restaurant industry, having collaborated with four different restaurant chains throughout her career.