Liza Marie Hegemier
About Liza Marie Hegemier
Liza Marie Hegemier is an Associate Brand Manager at The Wendy's Company, where she has worked since 2018. With a background in marketing across various companies, she has developed strong skills in public speaking, campaign execution, and team leadership.
Work at Wendy's
Liza Marie Hegemier has been serving as the Associate Brand Manager at The Wendy's Company since 2018. In this role, she is responsible for managing brand strategies and executing marketing initiatives to enhance brand presence. Prior to her current position, she worked as the Field Marketing Program Manager at Wendy's from 2017 to 2018, where she focused on local marketing efforts and program implementation. Her tenure at Wendy's has contributed to her extensive experience in the fast-food industry.
Previous Experience in Marketing
Before joining Wendy's, Liza Hegemier held various marketing roles at Burger King Corporation and Kenda Tires. At Burger King, she worked as the Key Accounts Marketing Manager from 2016 to 2017 and previously as a Marketing Manager from 2015 to 2016. Her experience at Kenda Tires included positions as Associate Marketing Manager and Automotive Marketing Manager in Taiwan. These roles provided her with a diverse background in marketing across different sectors.
Education and Expertise
Liza Hegemier studied Marketing at The Ohio State University from 2003 to 2007, earning a degree that laid the foundation for her career in marketing. Her educational background is complemented by her practical experience in executing multichannel marketing campaigns and leading cross-functional teams. She has developed strong public speaking and presentation skills, which enhance her effectiveness in marketing roles.
Career Development
Liza's career began at Landers & Partners as an Account Executive from 2010 to 2013, where she gained valuable experience in client relations and marketing strategies. She also worked at Iheartmedia as a Sales Assistant from 2007 to 2009 and completed an internship at Booz Allen Hamilton in 2005. These positions contributed to her understanding of the marketing landscape and her ability to take initiative in solving marketing challenges.