Matt Horner
About Matt Horner
Matt Horner is a Brand Manager at The Wendy's Company, where he has worked since 2017. He has a background in brand marketing and digital engagement, with previous experience at Bob Evans Farms, Inc. and a degree in Business Marketing from The Ohio State University.
Current Role at Wendy's
Matt Horner has served as Brand Manager at The Wendy's Company since 2017. In this role, he is based in New Albany, Ohio, and is responsible for overseeing brand marketing initiatives. His focus includes managing Wendy's digital loyalty program, where he works to create engaging user experiences. His expertise in brand marketing and digital engagement plays a crucial role in enhancing customer retention and satisfaction.
Previous Experience at Bob Evans Farms
Prior to joining Wendy's, Matt Horner worked as Brand Manager at Bob Evans Farms, Inc. from 2013 to 2017. During his four years at Bob Evans, he developed and implemented marketing strategies that contributed to the brand's growth. His experience in this role provided him with a solid foundation in brand management within the restaurant industry.
Internship at Westfield Insurance
In 2012, Matt Horner completed a Marketing Communications Internship at Westfield Insurance. This internship lasted for two months and allowed him to gain practical experience in marketing communications, further enhancing his skills in the field.
Education at The Ohio State University
Matt Horner studied at The Ohio State University Fisher College of Business, where he earned a Bachelor of Science (B.S.) degree in Business Marketing and Entrepreneurship. His studies spanned from 2008 to 2012, providing him with a comprehensive understanding of marketing principles and entrepreneurial strategies.
Expertise in Brand Marketing
Matt Horner possesses extensive experience in the restaurant industry, particularly in brand marketing and digital engagement. He is skilled in developing strategies for digital loyalty programs, focusing on enhancing customer retention and satisfaction. His expertise contributes to creating memorable user experiences that align with brand objectives.