Matthew Legge
About Matthew Legge
Matthew Legge is an Associate Brand Manager at The Wendy's Company, where he has worked since 2018. He possesses expertise in advertising and marketing, focusing on brand management and data-driven insights.
Current Role as Associate Brand Manager
Matthew Legge serves as an Associate Brand Manager at The Wendy's Company, a position he has held since 2018. In this role, he focuses on brand management and marketing strategies to enhance brand performance. His responsibilities include managing national marketing campaigns and leveraging data-driven insights to inform brand decisions. Legge's experience in this position spans over six years, during which he has contributed to the company's marketing initiatives.
Previous Experience at The Wendy's Company
Prior to his current role, Matthew Legge worked as a Brand Management Intern at The Wendy's Company for three months in 2017. This internship took place in the Columbus, Ohio area, where he gained valuable experience in brand management and marketing operations. His time as an intern provided him with foundational knowledge that he later applied in his full-time role.
Education and Expertise in Marketing
Matthew Legge holds a Master of Business Administration (M.B.A.) with a focus on Marketing and Strategy from the University of Illinois Urbana-Champaign, where he studied from 2016 to 2018. He also earned a Bachelor of Science in Business Administration (BSBA) with a major in Marketing and a minor in Economics from the University of Denver - Daniels College of Business, completing his studies from 2009 to 2013. His educational background supports his expertise in advertising and marketing, particularly in brand management.
Career History in Marketing and Brand Management
Matthew Legge has a diverse career history in marketing and brand management. He worked as a Channel Marketing & Operations Specialist at Swiftpage for three months in 2016 and served as a Consultant at Illinois Business Consulting for another three months in the same year. Additionally, he spent two years at The Marketing Arm, first as an Account Coordinator from 2013 to 2015 and then as an Account Executive for four months in 2015. His roles have involved managing marketing campaigns for Fortune 500 clients across various industries.
Internship Experience in Sports Marketing
In 2012, Matthew Legge gained experience in sports marketing while interning with University of Denver Athletics. His role involved marketing, branding, and strategic partnerships for three months in Denver, Colorado. This internship provided him with insights into the intersection of sports and marketing, further enriching his professional background.