Meltem Edin
About Meltem Edin
Meltem Edin serves as the Senior Director of International Brand Marketing & Advertising at The Wendy's Company, where she has worked since 2020. She has extensive experience in marketing roles across various companies, including SC Johnson and Beiersdorf, and holds an MBA from Koç Üniversitesi.
Current Role at The Wendy's Company
Meltem Edin serves as the Senior Director of International Brand Marketing & Advertising at The Wendy's Company. She has held this position since 2020. In this role, she is responsible for translating Wendy's brand strategies into actionable marketing plans and calendars tailored for international markets. She collaborates closely with regional marketing teams to ensure that global marketing strategies are effectively adapted to local contexts.
Previous Experience at SC Johnson
Prior to her current role, Meltem Edin worked at SC Johnson in various capacities. She served as the Home Cleaning Category Manager for the MENAP region from 2012 to 2014 in Dubai, UAE. Following this, she was the International Markets Air Care Base Business Manager for 10 months in Racine, USA, from 2014 to 2015. She continued her career at SC Johnson as the Global Air Care Brand Manager from 2015 to 2017 and then as the Global Shoe Care Marketing Director from 2017 to 2020.
Education and Expertise
Meltem Edin holds a Master of Business Administration (MBA) from Koç Üniversitesi, where she studied from 2004 to 2006. She also earned a Bachelor of Science in Chemistry from Middle East Technical University, completing her studies from 2000 to 2004. Additionally, she attended Üsküdar Amerikan Lisesi, where she completed her high school education from 1993 to 2000.
Experience at Beiersdorf
Before her tenure at SC Johnson, Meltem Edin worked at Beiersdorf in various roles. She was a NIVEA Deo and 8x4 Junior Product Manager from 2007 to 2009. She then served as a Product Manager in the Marketing Department for 7 months in 2009, followed by a position as Shopper & Customer Marketing Manager for 5 months in 2010.
Internships and Early Career
Meltem Edin began her career with internships at Procter & Gamble and L'Oréal. She worked as a Marketing Intern at Prima for 3 months in 2005 and as an R&D Intern at Prima for 4 months in 2003 in Frankfurt, Germany. Additionally, she interned at L'Oréal Professional for 1 month in 2005 in Istanbul, Turkey.