Rachelle Bowden
About Rachelle Bowden
Rachelle Bowden is a Loyalty Marketing Manager at The Wendy's Company, where she oversees the Wendy’s Rewards loyalty program. With over 20 years of experience in user experience design and project management, she has held various roles at notable companies including Isobar, Yum! Brands, and Google.
Current Role at Wendy's
Rachelle Bowden currently serves as the Loyalty Marketing Manager at The Wendy's Company. In this role, she strategically manages Wendy’s Rewards loyalty program and oversees Wendy’s digital offers. Her expertise in loyalty marketing is instrumental in enhancing customer engagement and driving brand loyalty.
Previous Experience at Isobar
Rachelle Bowden worked at Isobar in various capacities from 2008 to 2017. She started as a Web Developer from 2001 to 2004, then transitioned to Interaction Designer from 2004 to 2006. After that, she served as a Senior User Experience Designer from 2008 to 2012, and later as a Lead Consultant for User Experience Strategy & Design from 2012 to 2014. Her roles involved designing and managing user experience strategies for clients in Chicago, Illinois.
Professional Background in Project Management
Bowden has extensive experience in project management across multiple organizations. She held positions as a Project Manager/Analyst at Shake Shack from 2021 to 2022 and at Yum! Brands from 2017 to 2020. Additionally, she served as a Product Owner at Discover Financial Services for 9 months in 2021. Her background includes managing projects that focus on enhancing user experience and product development.
Educational Background
Rachelle Bowden studied at Lakeland University for one year from 1998 to 1999 and attended the University of Wisconsin-Milwaukee for 11 months in 1999. She is also pursuing an Associate Degree in Business at Fox Valley Technical College, which she has been studying since 1998. This educational foundation supports her extensive career in marketing and project management.
Certifications and Skills
Rachelle Bowden holds certifications as a Certified Scrum Product Owner (CSPO) and Certified Scrum Master (CSM), reflecting her strong foundation in Agile methodologies. She possesses a high level of business acumen and is recognized as an effective global communicator. Her ability to thrive in fast-paced environments with changing needs is a key aspect of her professional skill set.