Raymond Arruda
About Raymond Arruda
Raymond Arruda serves as the Director of US Field Marketing at The Wendy's Company, a position he has held since 2020 after 15 years as Field Marketing Manager. He has extensive experience in marketing roles at various companies, including Applebee's and McDonald's Corporation.
Work at Wendy's
Raymond Arruda has been with The Wendy's Company since 2009, initially serving as Field Marketing Manager for the Northeast region. In 2020, he advanced to the role of Director, US Field Marketing. In his current position, he is responsible for developing strategic go-to-market communication plans that align with the company's business priorities and initiatives. His long tenure at Wendy's highlights his expertise in field marketing within the fast-food industry.
Previous Experience in Field Marketing
Before joining The Wendy's Company, Raymond Arruda held several positions in field marketing at notable companies. He worked at Applebee's as Director of Field Marketing from 2008 to 2009 and as Sr. Field Marketing Manager from 2005 to 2008. His career in marketing began at McDonald's Corporation, where he served as Field Marketing Manager from 1996 to 2003 and later as East Division Marketing Manager from 2003 to 2005. This diverse experience has contributed to his proficiency in the field.
Education and Expertise
Raymond Arruda earned a Bachelor's degree in Marketing/Marketing Management from the University of Massachusetts Dartmouth, completing his studies from 1986 to 1990. His educational background provides a solid foundation for his career in marketing, equipping him with essential skills and knowledge that he applies in his current role.
Collaboration and Stakeholder Engagement
Raymond Arruda is proficient in collaborating with multiple stakeholders to determine audience interest. This skill is crucial in his role as Director of US Field Marketing, where understanding the target audience is essential for developing effective marketing strategies. His ability to engage with various stakeholders enhances the effectiveness of marketing initiatives at The Wendy's Company.