Samone Brumfield
About Samone Brumfield
Samone Brumfield is the Division Marketing Manager for the Columbus Division at The Wendy's Company, where she has worked since 2010. She has received multiple awards for her marketing achievements and actively advocates for leadership pathways and social justice as the Chairperson for Wendy's Black Employee Resource Group.
Work at Wendy's
Samone Brumfield has been employed at The Wendy's Company since 2010, serving as the Division Marketing Manager for the Columbus Division. In this role, she oversees strategic local marketing initiatives for 60 franchise entities, which include 1130 restaurants. Her responsibilities involve conducting competitive audits to address local market challenges and implementing marketing programs tailored to specific regions. Brumfield has also led the Local Program Team, providing marketing support for 300 company-owned locations and non-traditional Wendy's outlets.
Education and Expertise
Samone Brumfield earned her Bachelor of Science (B.S.) degree in Kinesiology and Sports Management from Southeastern Louisiana University, completing her studies from 2006 to 2010. Her educational background provides her with a foundation in management principles, which she applies in her marketing role at Wendy's. Brumfield's expertise includes strategic marketing, competitive analysis, and local program execution, which she has developed over her career in the restaurant industry.
Achievements
Brumfield has received several accolades for her contributions to marketing at Wendy's. She was awarded the 2020 Wendy’s Manager of the Year award, recognizing her leadership and impact within the company. Additionally, she has received three Wendy’s Marketing Diamond Awards for her outstanding marketing achievements. Her initiatives include the conceptualization and launch of the 2 for $4 Classic Program in 2020 and the execution of the Breakfast launch in the Shreveport market.
Leadership and Advocacy
In her role as Chairperson for Wendy’s Black Employee Resource Group, Samone Brumfield focuses on creating leadership pathways and advocating for social justice. This position allows her to contribute to the development of a diverse and inclusive workplace, promoting initiatives that support underrepresented groups within the company. Her leadership in this area reflects her commitment to fostering an equitable environment for all employees.
Previous Experience
Before joining Wendy's, Samone Brumfield worked at Darden Restaurants as a Waitress/Hostess from 2007 to 2010. This experience in the restaurant industry provided her with foundational skills in customer service and operations, which she later applied in her marketing role at Wendy's. Her background in both customer-facing and managerial positions has contributed to her understanding of the restaurant business.