Sarah Thomson
About Sarah Thomson
Sarah Thomson is an Associate Brand Manager at The Wendy's Company, where she has worked since 2021. She has a background in project management and marketing, with previous roles at Vanguard, NadaMoo!, and PepsiCo, among others.
Current Role at Wendy's
Sarah Thomson serves as an Associate Brand Manager at The Wendy's Company since 2021. In this role, she focuses on brand strategy and marketing initiatives. Her responsibilities include analyzing financial statements and investor calls to support strategic discussions among senior leaders. She has also designed a client channel segmentation framework that has led to increased investment opportunities in various geographic markets.
Previous Experience at Vanguard
Before joining Wendy's, Sarah Thomson worked at Vanguard from 2013 to 2019 as a Project Manager. During her six years in Malvern, Pennsylvania, she contributed to various projects that supported the company's strategic objectives. She also held a Business Intern position at Vanguard in 2012, where she gained foundational experience in financial analysis.
Education and Expertise
Sarah Thomson holds a Bachelor's Degree in Psychology from Lehigh University, where she studied from 2009 to 2013. She furthered her education by obtaining a Master of Business Administration (MBA) in Marketing - Brand and Product Management from the Texas McCombs School of Business between 2019 and 2021. Her academic background supports her expertise in brand management and marketing strategies.
Consulting and Internship Experience
Throughout her career, Sarah has gained diverse experience through various consulting and internship roles. She worked as an MBA+ Project Consultant at NadaMoo! for two months in 2019 and completed an MBA Marketing Internship at PepsiCo in 2020. Additionally, she served as a Marketing Fellows Practicum participant at Wendy's in 2020 and held SKU MBA Consultant positions at American Provenance and Aura Bora.
Contributions to Team Performance
At Wendy's, Sarah Thomson implemented a new working model that integrates Lean, Agile, and Design Thinking methodologies. This initiative aims to enhance team performance and engagement. She also advocated for the establishment of a Corporate Development function to optimize M&A due diligence processes, providing recommendations on organizational placement and staffing.