Tony Barr
About Tony Barr
Tony Barr is the Senior International Marketing Director for APMEA & Europe at The Wendy's Company, with a diverse background in marketing roles at Unilever and PepsiCo. He has over 25 years of experience in leading marketing strategies and collaborating with various stakeholders across multiple regions.
Current Role at Wendy's
Tony Barr serves as the Senior International Marketing Director for APMEA & Europe at The Wendy's Company. He has held this position since 2018, working from London, England. In this role, he is responsible for developing and executing marketing strategies tailored to the Asia Pacific, Middle East, and European markets.
Previous Experience at PepsiCo
Tony Barr has extensive experience at PepsiCo, where he held multiple senior roles. He worked as the Senior Global Marketing Director for Lipton Ice Tea from 2011 to 2014 in London. Prior to that, he was the Marketing Director for Pepsi TM in Asia Pacific from 2004 to 2007 and the Soft Drinks & Energy Marketing Director for Asia Pacific from 2008 to 2011, both based in Bangkok. He also served as the Marketing Manager for Beverages from 2003 to 2004 in Sydney.
Career at Unilever
Tony Barr's career at Unilever spanned several roles from 1994 to 2002. He began as a Marketing & Sales Graduate Trainee, progressing to Category Manager for Hair, and then to Senior Category Manager for Deodorants. His final role at Unilever was as Senior Brand Manager for OMO in Sydney from 2000 to 2002.
Educational Background
Tony Barr studied at The University of Huddersfield from 1990 to 1994, where he focused on Business Strategy, Portfolio Strategy, Consumer Behaviour, Marketing Communications, and Economics. He achieved a degree in Marketing during this period.
Professional Affiliations
Since 2017, Tony Barr has been a Fellow at CIM | The Chartered Institute of Marketing. This affiliation reflects his commitment to professional development and his expertise in the marketing field.