Travis Martin
About Travis Martin
Travis Martin serves as the Brand Manager of Innovation at The Wendy's Company, where he focuses on developing new products for the brand's premium sandwich and salad lines. With a background in education and experience in brand management, he has successfully led the national launch of several new menu items.
Current Role as Brand Manager of Innovation
Travis Martin serves as the Brand Manager of Innovation at The Wendy's Company, a position he has held since 2021. In this role, he focuses on developing new menu items, specifically fresh and craveable options for Wendy's premium sandwich and salad lines, as well as kids meals. He has successfully led the national launch of four new products, including three sandwiches and one salad, as part of the product innovation pipeline.
Experience at The Wendy's Company
Travis Martin has accumulated significant experience at The Wendy's Company. He began as a Brand Management Intern in 2017 for three months, later advancing to Associate Brand Manager from 2018 to 2021. His work during this period contributed to various brand initiatives before transitioning to his current role as Brand Manager of Innovation.
Educational Background
Travis Martin holds a Master of Business Administration (M.B.A.) from Michigan State University - The Eli Broad College of Business, where he studied from 2016 to 2018. He also earned a Master’s Degree in Secondary Education and Teaching from Oakland University between 2012 and 2014. Additionally, he completed a Bachelor’s Degree with a double major in Political Science and Psychology at Hope College from 2008 to 2012.
Previous Teaching Experience
Before transitioning to brand management, Travis Martin worked as a high school teacher in various roles. He was a Social and Science Studies Teacher and a Peer Learning Community Leader at the Education Achievement Authority (EAA) of Michigan from 2012 to 2016. He also served as a Detroit Corps Member with Teach For America from 2012 to 2014, providing him with a unique perspective on education and community engagement.
Consulting and Graduate Assistant Roles
Travis Martin worked as a Consultant at Spartan Consulting, Inc. from 2016 to 2018, where he gained valuable insights into business strategies. Additionally, he was a Graduate Assistant for the Full-Time MBA Program Admissions Team at Michigan State University during the same period, contributing to the admissions process and supporting prospective students.