Tyler Hooey
About Tyler Hooey
Tyler Hooey serves as the Manager of CRM & Personalization at The Wendy's Company, where he has worked since 2024. He has a diverse background in marketing and operations, having held various roles at companies such as Instacart, Uber Freight, and eSpark Learning.
Current Role at Wendy's
Tyler Hooey serves as the Manager of CRM & Personalization at The Wendy's Company, a position he has held since 2024. Based in Chicago, Illinois, he focuses on developing and implementing strategies that enhance customer relationship management and personalization efforts. His role involves leveraging data to create tailored marketing messages that resonate with customers.
Previous Experience in Marketing
Prior to his current role, Tyler worked at Instacart as Marketing Manager II, CRM from 2021 to 2023. In this position, he managed customer relationship initiatives and contributed to marketing strategies. He also held various roles at Uber Freight, including Business Operations Lead and CRM Marketing Manager, where he developed lifecycle marketing programs aimed at delivering personalized communications.
Educational Background
Tyler Hooey studied at Joliet Junior College, where he earned an Associate’s Degree from 2009 to 2013. He furthered his education at DePaul University, focusing on Public Relations, Advertising, and Applied Communication from 2015 to 2017. His academic background provides a foundation for his expertise in marketing and communication.
Skills and Expertise
Tyler combines strong technical skills with creative problem-solving abilities. He excels in optimizing program performance through personalized marketing strategies. His unique blend of strategic, technical, and operational expertise enables him to implement innovative solutions in marketing, enhancing customer engagement and satisfaction.
Career Progression
Tyler's career includes diverse roles across various companies. He worked at eSpark Learning as Marketing and Sales Operations Manager for four months in 2020 and at Truckstop.com as Lifecycle Marketing Manager for five months in 2021. His early career included positions at AKIRA Chicago and Pacific Sunwear, where he gained foundational experience in sales and operations.