Whitney Gretz
About Whitney Gretz
Whitney Gretz serves as the VP of Digital Marketing at The Wendy's Company, a position she has held since 2023. With a strong background in customer transformation and digital strategy, she has previously worked at notable companies including McDonald's, Burger King, and Braze.
Current Role at Wendy's
Whitney Gretz serves as the Vice President of Digital Marketing at The Wendy's Company, a position she has held since 2023. In this role, she focuses on enhancing digital marketing strategies to improve customer engagement and satisfaction. Her work involves leveraging insights to create innovative customer experiences that align with the brand's objectives.
Previous Experience in Marketing and Consulting
Prior to her current role, Whitney Gretz held various positions in marketing and consulting. She worked as a Senior Director of Loyalty & CRM at McDonald's from 2018 to 2020, where she developed customer loyalty programs. Before that, she was an Associate Partner at McKinsey & Company from 2015 to 2018, providing strategic consulting services. Her experience also includes serving as VP of Digital & Loyalty at Burger King from 2020 to 2021 and Vice President & GM, Strategic Accounts at Braze from 2021 to 2023.
Educational Background
Whitney Gretz earned a Bachelor of Arts in Economics and Sociology from Northwestern University, where she studied from 2003 to 2007. She furthered her education by obtaining a Master of Business Administration (MBA) from Harvard Business School, completing her studies from 2010 to 2012. Her academic background provides a strong foundation for her expertise in digital marketing and customer experience.
Commitment to Gender Equality and Mentorship
Whitney Gretz is passionate about helping women in business, demonstrating a commitment to gender equality and empowerment in the workplace. She enjoys coaching and mentoring others, which highlights her dedication to leadership development and team growth. This focus on mentorship reflects her belief in fostering inclusive environments within corporate settings.
Expertise in Customer Experience and Service Design
Whitney Gretz has developed specific expertise in service design, which involves creating optimal customer experiences through strategic planning and execution. She works at the intersection of customer and digital, focusing on uncovering insights that enhance customer engagement. Her deep experience in customer transformations allows her to leverage global insights to improve customer satisfaction.