Geetha Rajapathruni
About Geetha Rajapathruni
Geetha Rajapathruni is the Head of Marketing Communications at WeSecureApp and has extensive experience in digital marketing and communications. She holds a Bachelor of Business Management and a Master of Journalism & Mass Communication, and has authored several articles on cybersecurity.
Current Role at WeSecureApp
Geetha Rajapathruni serves as the Head of Marketing Communications at WeSecureApp, a position she has held since 2021. In this role, she develops and implements marketing strategies that integrate both digital and offline channels to enhance brand value. Her responsibilities include overseeing marketing communications and ensuring alignment with the company's objectives.
Previous Experience in Marketing and Communications
Geetha has a diverse background in marketing and communications. She worked as a Digital Marketing Manager at Strobes Security, Inc. from 2021, and prior to that, she held various roles including Client Partner at marketEnomics Digital, Business Analyst at PENA4 TECH SOLUTIONS INDIA PVT. LTD., and Manager of Design and Social Media Communication at IIMnet Ventures. Additionally, she served as Manager of Marketing & Communication at APEITA and as an ABM Specialist at The SMarketers.
Educational Background and Qualifications
Geetha Rajapathruni completed her Bachelor of Business Management with a focus on Marketing and HR at Gayatri Vidya Parishad from 2010 to 2013. She further advanced her education by obtaining a Master of Journalism & Mass Communication from Andhra University between 2013 and 2015. Currently, she is pursuing an Advanced Programme for Marketing Professionals at the Indian Institute of Management, Calcutta, which she began in 2020.
Published Works and Contributions
Geetha has authored several articles and blogs focusing on cybersecurity topics. Her published works include discussions on the importance of red teams in cybersecurity, insights into top penetration testing companies in the USA, and guidance on selecting a penetration testing vendor wisely. These contributions reflect her keen interest in technology and her commitment to staying updated with industry trends.
Skills and Areas of Expertise
Geetha possesses expertise in developing marketing strategies that cater to B2B companies. She analyzes buyer profiles to identify new business opportunities and has a strong understanding of both digital and offline marketing channels. Her background in journalism enhances her communication skills, allowing her to effectively convey complex information in an accessible manner.