Brandon Patch
About Brandon Patch
Brandon Patch is a Search Engine Optimization Manager at Western & Southern Financial Group, where he has worked since 2016. He specializes in local SEO strategies and structured data implementation, drawing on extensive experience in various SEO roles across multiple companies.
Work at Western & Southern Financial Group
Brandon Patch has served as the Search Engine Optimization Manager at Western & Southern Financial Group since 2016. In this role, he focuses on enhancing the company's online presence through effective SEO strategies. His responsibilities include implementing structured data to improve search engine visibility and optimizing local SEO efforts to boost local search rankings. He has been instrumental in developing link acquisition strategies that strengthen the company's backlink profile and improve domain authority.
Previous Experience in SEO
Prior to his current position, Brandon Patch held various roles in the SEO field. He worked as the SEO Channel Manager at Progrexion from 2014 to 2016, where he managed SEO strategies for the organization. Before that, he was a Local Search Team Lead at CLEARLINK for 10 months in 2010, and later served as an SEO Specialist there for four years. His experience at CLEARLINK provided him with a solid foundation in local SEO strategies and search engine optimization.
Education and Expertise
Brandon Patch earned a Bachelor’s Degree in Business Management with a focus on Marketing from Brigham Young University, studying from 2001 to 2007. His educational background has equipped him with a strong understanding of marketing principles, which he applies to his SEO practices. He specializes in structured data implementation and local SEO strategies, utilizing advanced SEO tools such as seoClarity, Ahrefs, Screaming Frog, SEMRush, and SurferSEO for comprehensive analysis.
Background in Marketing and Sales
Brandon Patch has a diverse background that includes experience in marketing and sales. He interned at Healthy Directions as a Marketing & Sales Intern in 2007, where he gained practical insights into marketing strategies. Additionally, he worked as an Inside Sales representative at OrangeSoda for two months in 2009. This combination of marketing and sales experience complements his SEO expertise, allowing him to approach search engine optimization with a well-rounded perspective.
Competitor Analysis and Strategy Development
In his professional roles, Brandon Patch conducts in-depth competitor analysis to identify opportunities for organic search growth. This analytical approach enables him to develop effective SEO strategies tailored to the competitive landscape. His focus on local SEO includes optimizing Google Business Profiles, which plays a crucial role in improving local search rankings and enhancing visibility for businesses in their respective markets.