Scott Skeabeck
About Scott Skeabeck
Scott Skeabeck serves as the Director of Strategic Marketing & Creative Communications at Western & Southern Financial Group, a position he has held since 2009. With a background in Advertising and Journalism from Ohio University, he specializes in collaborative communications and interactive integration within marketing strategies.
Work at Western & Southern Financial Group
Scott Skeabeck has served as the Director of Strategic Marketing & Creative Communications at Western & Southern Financial Group since 2009. In this role, he focuses on collaborative communications, enhancing the company's marketing strategies. His tenure at the company spans 15 years, during which he has contributed to various initiatives aimed at improving brand visibility and customer engagement.
Previous Experience at ING
Before joining Western & Southern Financial Group, Scott Skeabeck worked at ING as the Marketing Creative Director from 1993 to 2009. His 16 years in this position allowed him to develop and implement innovative marketing strategies, further honing his skills in creative direction and marketing integration.
Education and Expertise
Scott Skeabeck studied at Ohio University, where he earned a Bachelor of Science degree in Advertising & Journalism from 1979 to 1981. His educational background provides a strong foundation for his expertise in interactive integration within marketing strategies, allowing him to effectively blend traditional and digital marketing approaches.
Creative Direction and Sales Promotion Initiatives
In his professional capacity, Scott Skeabeck has been involved in creative direction for various sales promotion initiatives. His role emphasizes the importance of strategic marketing in driving sales and enhancing customer relationships through effective communication and promotional strategies.