Jeff Woodard
About Jeff Woodard
Jeff Woodard serves as the News Director at WGRZ-TV, a position he has held since 2022. He has a diverse background in journalism, marketing, and media relations, with previous roles including News Director at WGRZ-TV from 2008 to 2016 and Director of Marketing and Communications at the State University of New York at Fredonia from 2016 to 2022.
Work at WGRZ
Jeff Woodard currently serves as the News Director at WGRZ-TV, a position he has held since 2022. He previously worked in the same role at WGRZ-TV from 2008 to 2016, accumulating eight years of experience in Buffalo, NY. In his capacity as News Director, he leads the social media team, focusing on brand management and development. His responsibilities include overseeing news management and implementing marketing strategies to enhance the station's outreach.
Education and Expertise
Jeff Woodard earned a Bachelor of Science (BS) degree in Communication and Media Studies from the State University of New York at Fredonia. His educational background provides him with a solid foundation in media relations and writing across multiple platforms. He has developed a comprehensive skill set that includes ethical decision-making and crisis communications, which are essential in the journalism field.
Background
Before returning to WGRZ-TV in 2022, Jeff Woodard worked as the Director of Marketing and Communications at the State University of New York at Fredonia from 2016 to 2022. In this role, he implemented marketing strategies that contributed to the university's communication efforts. His extensive experience in the newsroom includes developing talent and conducting performance reviews, which are critical for maintaining a high standard of news reporting.
Achievements
Throughout his career, Jeff Woodard has demonstrated a commitment to ethical journalism and effective communication. His leadership in social media at WGRZ-TV has contributed to brand management and development. Additionally, his experience in crisis communications has equipped him to handle challenging situations in the news environment. His focus on talent development in the newsroom has also played a significant role in fostering a skilled team.