Justas Malinauskas
About Justas Malinauskas
Co-founder of Whatagraph
Justas Malinauskas is the co-founder of Whatagraph, a platform aimed at simplifying marketing data reporting. Motivated by the limitations of existing free reporting tools, he endeavored to create a more efficient and user-friendly solution. Whatagraph was born out of the necessity to reduce complexity in marketing reporting, ensuring higher client satisfaction through streamlined processes.
Background in Digital Marketing
Before co-founding Whatagraph, Justas Malinauskas ran a successful digital marketing agency. His experience in the field exposed him to the challenges faced by marketers in reporting and translating data into actionable insights. This practical understanding played a significant role in shaping the vision and functionality of Whatagraph.
Marketing Data Journey Since 2015
Justas Malinauskas began focusing on marketing data in 2015. This strategic focus was instrumental in identifying the gaps in existing reporting tools, which ultimately led to the inception of Whatagraph. His journey reflects a commitment to evolving marketing practices to better serve digital marketing professionals and their clients.
Challenges with Existing Reporting Tools
The creation of Whatagraph was driven by Justas Malinauskas's firsthand experience with the limitations of existing free reporting tools. These tools often added unnecessary complexity and failed to meet client expectations. Facing these challenges directly, Justas aimed to develop a solution that would simplify the reporting process, enhancing overall client satisfaction.