Dan Ording
About Dan Ording
Dan Ording is a Paid Search Manager with extensive experience in digital marketing and advertising. He currently leads e-commerce and paid search initiatives at Whisker, having previously held positions at Campbell Ewald and Search Optics.
Work at Whisker
Dan Ording has served as the Paid Search Manager at Whisker since 2020. In this role, he leads various digital marketing initiatives, including e-commerce shopping, display advertising, YouTube, and Discovery efforts, in addition to managing paid search campaigns. His focus is on optimizing advertising strategies to enhance brand visibility and drive sales.
Previous Experience in Paid Search Management
Prior to his current position, Dan worked at Campbell Ewald as a Paid Search Manager from 2019 to 2020. He also held the role of Senior Search Planner at the same company from 2018 to 2020. His experience includes managing advertising campaigns on both Google and Microsoft platforms, showcasing his expertise in digital marketing.
Background in Sportswriting
Dan has a background in sportswriting, having worked as a Freelance Sportswriter for both The Oakland Press from 2008 to 2010 and Ann Arbor News from 2006 to 2008. This experience provided him with strong writing skills and the ability to communicate effectively in various formats.
Education and Expertise
Dan Ording studied at the University of Michigan, where he earned a Bachelor of Arts (B.A.) in English Language and Literature from 2003 to 2007. His educational background contributes to his strong communication skills and analytical thinking, which are essential in his roles in digital marketing and advertising.
Career Progression
Dan's career includes various roles that have contributed to his expertise in digital marketing. He worked as an Account Specialist at Rock Connections from 2013 to 2014 and served as SEM Team Lead at Search Optics from 2014 to 2018. Additionally, he worked as a Landscape Supervisor at The Brickman Group from 2008 to 2013, showcasing his diverse professional background.