Mike Woodall
About Mike Woodall
Mike Woodall is a Senior Manager of CRM at Whisker, with extensive experience in email marketing and customer retention strategies. His career includes roles at companies such as Plow & Hearth, Liteboxer, and Tinuiti, where he developed expertise in CRM platforms and client retention.
Current Role at Whisker
Mike Woodall serves as the Senior Manager of CRM at Whisker, a position he has held since 2023. In this role, he is responsible for developing and implementing customer relationship management strategies that enhance customer engagement and retention. His expertise in CRM platforms and marketing strategies contributes to Whisker's goals of improving customer experiences and driving growth.
Previous Experience in Email Marketing
Prior to his current role, Mike Woodall worked as an Email Marketing Manager at Plow & Hearth from 2015 to 2017. He also held the same position at Diamond Candles from 2013 to 2015. His experience in email marketing includes developing campaigns that effectively communicate with customers and drive engagement. He has a strong background in retention marketing, having also served as Director of Retention at Tracy Anderson Method from 2022 to 2023.
Career Development at Tinuiti
Mike Woodall's tenure at Tinuiti spanned several roles from 2017 to 2021, where he progressed from Strategist to Associate Director of Client Strategy. His responsibilities included developing CRM and email strategies, focusing on client retention and growth forecasting. His experience at Tinuiti solidified his skills in implementing best-in-class marketing programs for diverse clients.
Educational Background in Communication and Media Studies
Mike Woodall earned a Bachelor of Science in Communication and Media Studies from Appalachian State University, where he studied from 2009 to 2013. His education provided a foundation in effective communication strategies, which he has applied throughout his career in various marketing and management roles.
Skills and Expertise in CRM Strategies
Mike Woodall possesses extensive expertise in implementing and optimizing customer relationship management strategies. He is proficient in various CRM platforms, including Braze, Klaviyo, and Oracle Responsys. His ability to communicate effectively with executive leadership and lead teams has been instrumental in achieving client retention and growth objectives across multiple organizations.