Michelle Murfield
About Michelle Murfield
Michelle Murfield is an Assistant Brand Manager at White Castle, with a background in marketing and account management across various roles in the advertising industry. She has experience in both Quick Service Restaurants and Consumer Packaged Goods, and she holds a Bachelor of Arts in Marketing from Capital University.
Work at White Castle
Michelle Murfield currently serves as the Assistant Brand Manager at White Castle, a position she has held since 2022. In this role, she is involved in brand strategy and marketing initiatives for the company. Prior to this, she worked as the Assistant Communications Supervisor at White Castle from 2019 to 2021, where she contributed to internal and external communication strategies. Her experience in the Quick Service Restaurant (QSR) industry positions her well to understand the dynamics of brand management within this sector.
Experience at Fahlgren Mortine
Michelle Murfield has extensive experience at Fahlgren Mortine, where she worked in various roles from 2012 to 2018. She began as an Advertising Account Management Intern for three months in 2012, then progressed to Account Associate for one year. She continued to develop her skills as an Account Executive from 2014 to 2015, and later served as an Account Supervisor from 2018 to 2019. Her tenure at Fahlgren Mortine provided her with a strong foundation in account management and client relations.
Education and Expertise
Michelle Murfield graduated with a Bachelor of Arts in Marketing from Capital University - School of Management in 2012. She also participated in a Semester Abroad program at Universitat Autònoma de Barcelona in 2010, where she studied for 11 months. Her educational background equips her with a solid understanding of marketing principles and practices, which she applies in her professional roles.
Background in Travel and Tourism Marketing
Michelle Murfield has a background in travel and tourism marketing, which complements her experience in the Quick Service Restaurant (QSR) and Consumer Packaged Goods (CPG) industries. This diverse experience allows her to approach brand management with a unique perspective, integrating insights from different sectors to enhance marketing strategies.