Paige De Vriendt
About Paige De Vriendt
Paige De Vriendt serves as the Loyalty Program Supervisor at White Castle, where she has worked since 2019. She has a diverse background in marketing and public relations, with previous roles at companies such as Kendra Scott and Moroch Partners.
Current Role at White Castle
Paige De Vriendt serves as the Loyalty Program Supervisor at White Castle, a position she has held since 2019. In this role, she is responsible for the ideation and implementation of a customer-centric app strategy. This includes overseeing content, user experience (UX), and push notifications through a data-driven approach. She collaborates with internal and external data analysts to ensure proper data flow and deliver key customer insights. Additionally, she owns the copywriting for app push messages and all loyalty program content.
Previous Experience at Kendra Scott
Prior to her current position, Paige worked at Kendra Scott as the Community Relations & Event Manager for six months in Cincinnati, Ohio, from 2017 to 2018. In this role, she focused on community engagement and event management, contributing to the brand's local presence and outreach efforts.
Career at Moroch
Paige De Vriendt's career at Moroch spanned several roles. She began as an Account Services Intern in 2014 for four months in Parkersburg, WV. She then progressed to Account Coordinator from 2014 to 2016 and later served as an Account Executive from 2016 to 2017, both in the San Antonio, Texas area. Her experiences at Moroch provided her with a solid foundation in account management and client relations.
Education and Qualifications
Paige studied at Marietta College, where she earned a Bachelor of Arts (B.A.) in Public Relations/Advertising & Marketing from 2010 to 2014. Additionally, she studied Italian & Fashion Illustration at Lorenzo de' Medici for 11 months in 2012. Her educational background has equipped her with skills relevant to her roles in marketing and public relations.
Training and Development Initiatives
In her current role, Paige has developed training plans and materials in collaboration with the Training department to educate 11 regions on the new loyalty program. She led the project for the development and implementation of the new loyalty program into the existing White Castle Mobile App, showcasing her ability to manage complex projects and drive organizational change.