Sarah Paulson
About Sarah Paulson
Sarah Paulson is a Senior Brand Manager specializing in Retail and Licensing at White Castle, where she has worked since 2019. She has a strong background in product development, budget management, and cross-functional team collaboration, with previous roles at Tracy Locke, Ryan Partnership, and Perio, Inc.
Current Role at White Castle
Sarah Paulson serves as the Senior Brand Manager for Retail & Licensing at White Castle, a position she has held since 2019. In this role, she focuses on enhancing brand visibility and consumer satisfaction through innovative product and packaging development. Based in the Columbus, Ohio Metropolitan Area, she plays a key role in shaping the brand's retail strategies and licensing initiatives.
Previous Experience in Brand Management
Prior to her current position, Sarah Paulson worked at Perio, Inc. (Barbasol Brands) as a Senior Product Manager from 2009 to 2018. In this role, she managed supplier relationships and ensured quality and consistency in product offerings. She also held the position of Program Manager at Ryan Partnership from 2004 to 2009, where she contributed to various brand initiatives.
Early Career at Tracy Locke
Sarah Paulson began her career as a Project Manager at Tracy Locke, where she worked from 2003 to 2004. This early experience provided her with foundational skills in project management and brand development, which she has built upon in her subsequent roles.
Education and Expertise in Marketing
Sarah Paulson earned her Bachelor of Science degree in Marketing from the University of Connecticut, where she studied from 1995 to 2000. Her educational background has equipped her with the knowledge and skills necessary for effective brand management, product development, and budgetary management.
Skills in Cross-Functional Team Management
Sarah Paulson possesses strong skills in cross-functional team management. She facilitates collaboration across various departments to achieve strategic goals, ensuring that brand initiatives align with the overall objectives of the organization. Her ability to manage diverse teams contributes to the success of her projects.