Helen Piña
About Helen Piña
Helen Piña is the Vice President of Marketing at White Cup, with a robust background in marketing and technology spanning over 15 years, and a strong focus on customer-centricity for more than 20 years.
Helen Piña - Vice President of Marketing at White Cup
Helen Piña serves as the Vice President of Marketing at White Cup, a position she has held since 2021. She brings a wealth of experience to her role, having amassed 15 years in the marketing and technology industries. Her notable expertise includes a focus on customer-centric strategies that she has honed over more than 20 years. Helen's leadership in marketing is well-regarded within the industry, particularly for her comprehensive approach to various marketing functions.
Helen Piña's Experience in Marketing and Technology
Helen Piña has 15 years of experience in the marketing and technology sectors. Her broad expertise encompasses various facets of the marketing domain including digital marketing, customer marketing, marketing operations, brand management, corporate marketing, content strategy, and partner marketing. Helen's extensive background in these areas underscores her capability to drive innovative marketing strategies and initiatives, making significant contributions to the companies she has worked with.
Helen Piña's Leadership at PROS
Before joining White Cup, Helen Piña spent 9 years at PROS, where she held leadership roles in multiple marketing functions. Her responsibilities spanned digital marketing, customer marketing, marketing operations, brand, corporate marketing, content strategy, and partner marketing. This diverse experience at PROS provided her with a comprehensive understanding of the marketing landscape, allowing her to effectively manage and lead various marketing initiatives.
Helen Piña's Personal Background
Helen Piña is a Texan known for her dedication to both her professional and personal life. Outside of her role in the corporate world, she enjoys spending quality time with her husband and two small children. This balance between a demanding career and a rich personal life highlights her commitment to customer-centric approaches and strong family values.